2004 SEMA Automotive Aftermarket Show Review

Our trip to the SEMA Automotive Aftermarket show is one of the biggest expense reports we submit all year. Seeing all the new products, the familiar faces, and the wild project vehicles in four days doesn't come easy (or cheap) in the city that never sleeps. Once again the entire automotive aftermarket descended on Las Vegas and turned the town upside down with more car guys, tire models, and chrome gadgets than an X-rated J.C. Whitney catalog. And it's our job here at 4-Wheel & Off-Road to soak it all in and filter it back out to you faithful readers over the next few months, 'cause the show's not open to the public. Naturally, we wouldn't miss it for the world!