In this line of work we get called a lot of creative names for a lot of reasons. Most of the really choice ones, however, stem from why we didnt run a Readers Rides photo someone sent in or why we didnt shoot a full blown feature on a given vehicle. So, were here to try and help your chances of getting your junk in this, the worlds greatest magazine.
Readers Rides
We sometimes get literally hundreds of Readers Rides submissions in one week. We open each envelope and first check out the photo. If the photo is good enough to be published, we then check to make sure the Your 4x4 in This Magazine spec sheet, which youll find in the Drivelines section of each issue, is filled out. If you dont want to cut up your issue, you can simply copy the form on another piece of paper and fill out the info. The point is, we need each of those questions answered and we need it in that format. As always, preference is given to humorous tech sheets. Also, we really hate it when people list none under the Worst Modification Youve Made section. If we wanted perfection wed look in the mirror.
Full-Blown Feature
The way we usually choose our feature vehicles is by seeing them wheel. Sure, we also dig rigs that look cool or have trick components, but if they dont wheel well, then theres no point in showing them to the world. When possible, we try to steer clear of scam jobs and rigs laden with sponsor stickers. Sometimes, but not always, the owners of these vehicles have gotten the parts from manufacturers for nothing by promising them exposure in magazines. That may fly with some other publications, but we try to maintain some semblance of integrity. Also, bolt-on chrome grab handles, moonvisors, tacky graphics, and neon lights are going to do nothing but make us look the other way unless theyre on a rig that completely floors us with its off-road prowess.